Luma AI
Creative AI platform for video generation and image creation
Luma AI is a creative AI platform for video generation and image creation, built on its own Ray and Uni models. Its individual plans are Plus, Pro and Ultra, with paid plans from $30 per month billed monthly. Team and Enterprise plans are by contact. It is for creators who want to create videos or generate images, including through an API.
What Luma AI does
Two in-house models sit at the center. Ray 3.2 handles video, from text, from an image or from existing video, with frame-level control and continuity across cuts. Uni-1 generates and edits images, carrying style and character references into each new asset. Alongside these, the platform offers third-party video and image models such as Kling, Veo and Seedance, paid for with credits.
Luma Agents research, generate and refine across video, image, audio and text for end-to-end creative workflows. Finished footage can be reframed, extended, upscaled or converted to HDR. Audio tools cover text-to-speech, sound effects and music, and lip sync is available; these suit narration and footage made with your own voice and likeness or with permission from the people involved.
Developers can use APIs for Ray and Uni-1, plus MCP support. Paid plans include commercial use. Plus is $30 per month billed monthly with 10,000 credits, Pro is $90 per month billed monthly with 40,000 credits and 4x usage with the Luma Agents, and Ultra is listed at $300 per month on its pricing page with 150,000 credits and 15x agent usage.
Features
- Ray 3.2 video generation (text-to-video, image-to-video, video-to-video)
- Uni-1 image generation and editing
- Third-party video and image models (Kling, Veo, Seedance and others)
- Luma Agents for end-to-end creative workflows
- Video reframe, extend, upscale and HDR conversion
- Audio generation: text-to-speech, sound effects and music
- Lip sync
- Ray and Uni-1 APIs, plus MCP and Claude/ChatGPT integration
- Commercial use on paid plans
Luma AI pricing
| Plan | Price | What's included (as stated) |
|---|---|---|
| Plus | $30/mobilled monthly |
|
| Pro | $90/mobilled monthly |
|
| Ultra | $300/mobilled annually |
|
| Team | Custom |
|
| Enterprise | Custom |
|
Copied from Luma AI's pricing page on Nov 6, 2026. Prices change, so confirm before you buy.
Strengths and limits
Each point comes from the features and plan details above. No point is an opinion.
Strengths
- Ray 3.2 offers frame-level control and continuity across cuts.
- Uni-1 carries style and character references into generated images.
- Third-party models such as Kling, Veo and Seedance are available on the same credits.
- APIs for Ray and Uni-1 are offered, with MCP support.
Limits
- Individual plans start at $30 per month billed monthly.
- Team and Enterprise pricing is not listed; both require contacting Luma.
What people use Luma AI for
Luma AI FAQ
How much does Luma AI cost?
Plus is $30 per month billed monthly or $25/month billed yearly, Pro is $90 per month billed monthly or $75/month billed yearly, and Ultra is listed at $300 per month on its pricing page or $250/month billed yearly ($3,000 billed yearly).
Can I use Luma AI output commercially?
Yes. Commercial use is included on paid plans, and the Plus plan lists it.
Does Luma AI have an API?
Yes. Luma offers APIs for its Ray and Uni-1 models.
Where this listing comes from
Facts were read from these pages on Nov 6, 2026. The description was written from those facts. See the methodology.
Something out of date? Report a correction. Corrections are free.
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